Light and geometry.
Alexis Pichot is a French photographer specialized in the technique of light painting. He shoots long time exposures in dark environments capturing an entire artistic universe of lights. Alexis light paintings are created in real time, with just a single shot, and without post production.
A simple and geometric logotype and a monochromatic colour system are the key factors that allowed us to prioritize the artist work.
Check more about Alexis Pichot work at alexispichot.com
Maths with optical adjustments
Alexis is a perfectionist that calculates every detail of a shot.
To design the initial characters of the logotype, we based our work on the mathematical Golden Ratio found in nature. After having the pleasant foundations we worked very hard to adjust proportions, weight, inktraps and optical details to achieve the perfect logotype for Alexis Pichot.