Experts.

A high-tech store with a cool brand experience.

Most of the time when customers visit a high tech store they know what they are looking for but they have to decide between brands and models with similar technical specifications. During this seconds of doubt, a technology expert is the one who can advise the customer to make a buying decision. That’s how we came up with “Experts”, the name for this chain of high-tech retail stores.
The name was the point of departure to develope a 360º communication program from visual identity, stationery and merchandising to web site, e-commerce templates, social network and apps. We also were in charge of the interior design for the stores.

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Colours into the identity system.

In order to group the different kind of products that Experts has in its catalogue, we developed a colour system to categorize them by: Audio, Video, Cameras, Accesories, Storage, Computers, tablets and Mobile phones.

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