Do more with your DNA.
Nowadays, genetic testing is becoming more and more accessible. Genetrainer, an English Company founded by Ralph Pethica (UK), Julian Gough (UK) and Livio Bondi (IT), allows people to do more with their DNA, offering an online tailored training plan based on the genetic variations that make them different from everybody else.
Genetrainer already had a visual identity when they decided to work with us for the designing of the corporative website and the UI for their web application. The challenge was to create a simple, intuitive and institutionally related UI. We worked very closely with the Genetrainer team to get the best results for the web.
We helped Genetrainer to create the visual communication for a 6 minute presentation at “Le Web”, the biggest startup competition in UK, in which they placed 2nd from over 400 startups!