Redefining a 50 years family brand.
La Madonnina is a company dedicated to the baking and distribution of english bread. It started as a small family business in Merlo, Buenos Aires in 1960, and as the time went by, their passion for business, hard work and effort granted them the opportunity to grow.
La Madonnina needed a change, to redefine their institutional image. We designed a new visual concept and communication strategies aligned by their new targets and goals. We recycled their base design to increase their reach and improve their competitive image.