Puerto Montt Restó.
A striking new look.
Just in front of the well known Recoleta Cemetery, Puerto Montt Restó receives hundreds of people every day. The restaurant is located in a very active area surrounded by many competitors.
Our main goal was to develop a striking brand image appealing to attract the attention of two target audiences: young people and tourists.
We decided to keep the existing logo and colours and we started working from this point to create a whole new brand identity. We designed and produced the signage system, packaging for delivery (meals and pizza), employees uniforms, menus, printed materials, institutional photography, website design and social networks activity.