From a sneakers brand to a children’s brand experience.
Velerito is the name of an Argentinian company that manufactures sneakers for children from 3 to 12 years. When we made the brand audit, we detected that their visual identity was not unified. In some models of the sneakers the brand was represented by a logotype and in another models by a different one.
We set ourselves the goal of transforming Velerito from a simple sneaker brand to an amazing children’s brand experience. To achieve this goal, we unified the brand redesigning the logotype and all the visual identity system. Then, we designed the graphic materials such as stationery, flyers, tote bags and packaging.