Redesigning a classic.
La Europea is a company based in Buenos Aires, that specializes in residential and corporate interior design. The company was nearing its 100th year anniversary and wanted to relaunch their brand with a new look and feel.
Working closely with their marketing team, we defined a brand architecture where each business unit is represented by a specific color: “Obras”, for corporate projects. “Hogar”, for residential projects and lastly “A Tu Casa”, a free of charge interior design consulting service.
With a clear brand architecture, we redesigned all the graphic materials including catalogues, presentations, merchandising, newsletters, social media and website.